How do operations, finance, and systems match this synergistic approach? The majority of multichannel businesses still have fragmented systems. Lacking systems integration, they must maintain information in multiple channels, which means greater potential for errors and inconsistency between systems.
The key to cross-channel consistency is having single operational data stores and data warehouses across all channels for access to cross-channel product assortment. In other words, you’d like everybody to be using the same data — information entered into one system of record and moved electronically to multichannel systems.
Read the Full Story by Curtis Barry; president of F. Curtis Barry & Co.
Contributed by Kim Sapienza http://www.coresense.com
| leave a response | trackback | no comments yet